Character isn’t given.
It is built.

Designed for character

Werner Paletschek, Managing Director

„We believe in design with character. Inspired by people, art, and culture. Driven by creativity, experience, and passion. We think differently, go new ways, and create eyewear that is more than just an accessory – an expression of personality.“

Quality is evident in the details

Precision

Every connection, material thickness and proportion is carefully designed, tested and optimized. The goal is not only a harmonious design, but a pair of glasses that works reliably and offers the highest wearing comfort.

Material

Each material brings its own unique characteristics. Therefore, each collection is developed using the material that best supports its design concept. Lightweight titanium, distinctive buffalo horn or high-quality signature acetate – the choice of material is always part of the design process and never a coincidence.

Craftsmanship

Before a frame is given its final touch, it undergoes numerous stages of work. Edges are refined, surfaces carefully treated, and every detail is carefully checked. Only when form, feel, and craftsmanship meet the highest standards is a pair of glasses ready for use.

Design

Detail-oriented, sophisticated, unique, of high quality.

Consciousness

A more sustainable and responsible approach.

Individuality

Expression through character-strengthening design and color refinement.

Craftsmanship

High-quality materials and workmanship.

Responsibility

It's about the big picture

We do not view sustainability as a single step in the process; rather, it is a way of life. High-quality materials, durable products, and a conscious selection of natural materials contribute to the development of glasses that will bring joy for many years to come.

Product

High-quality materials, precise workmanship, and comprehensive repair and replacement parts service ensure that our glasses can be worn for many years. Because true sustainability is not achieved through quick consumption, but through durable products.

Material

Whether titanium, stainless steel or bio-based cellulose acetate – we rely on durable materials of high quality. This commitment extends beyond the eyewear itself and is also reflected in packaging, presentation materials and the selection of other resources.

Environment

Energy-efficient buildings, modern IT infrastructure, a conscious approach to resources, and the continuous reduction of paper and energy consumption are integral parts of our daily work. We view sustainability as an ongoing process that involves many small decisions.

Packaging

Through optimized shipping processes, FSC®-certified cardboard packaging, plastic-reduced packaging, and collaboration with responsible logistics partners, we are making our supply chain as resource-efficient as possible. Every decision contributes to reducing emissions and making materials be used wisely.